The Objective:
To broaden the reach of the Salesforce brand message, connecting with new audiences and communities. We sought to spark meaningful conversations beyond traditional channels, while bolstering brand recognition and fostering affinity through values-based content. Central to our strategy was showcasing how Salesforce Trailblazers embody the spirit of passionate changemakers driving social impact.

The Creative:
We introduced the Salesforce Make Change content and event series, designed to intrigue, captivate, and engage untapped audiences. The initiative focused on identifying, empowering, and amplifying the voices of community members using their platform for positive impact. Our efforts included groundbreaking events and speaking series, spotlighting prominent changemakers. At the 2019 Tribeca Film Festival, our signature event showcased luminaries Angela Bassett and Robin Roberts. We designed an immersive VR storytelling activation, underscoring the transformative power of a shift in perspective to create empathy and effect change.