The Objective
Develop a visual identity for the Salesforce sponsorship of the Commonwealth Club Equality Series, which hosted prominent equality champions, advocates, and evangelists in conversation with community and business leaders. Create a design system to capture the first-person perspectives and points-of-view for the event space and to run in digital and social campaigns.

The Creative
Our creative team designed a visual identity system, motion graphics, and space design for the speaking series. The series launched with Lauren Morelli, screenwriter for the Netflix series Orange Is the New Black. The second event featured Steph Curry, and his wife Aisha, discussing their foundation and childhood nutrition program: Eat. Learn. Play. We extended the campaign with quotes, updates and guest comments on Salesforce social channels.