The Objective
Capitalize on the visibility and global audience of the 2020 WEF Annual Davos Conference to urge the global business community to rethink the model of business-as-usual, and to adopt a new perspective on capitalism reoriented around all stakeholders, rather than just shareholders. Reinforce the WEF goal to “act jointly and swiftly to revamp all aspects of our societies and economies” and provide a formula for transformation. Underscore the message that for every business, leading with values creates value.

The Creative
As part of a multi-channel campaign, we created a film to inspire and invite world leaders to join Salesforce in using their platform for positive change in the world. Building on the "Let's bring together" brand campaign, we used the film to juxtapose various visions of better world, aligning with the UN Sustainable Development Goals.