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Cathy Campbell Creative

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Salesforce Ethical & Inclusive Design

November 6, 2021

The events of the past few years have highlighted an undeniable truth: Technology has the unique ability to dramatically improve — or harm — society. Now more than ever, consideration of ethical, inclusive, and accessible design practices in every industry is critical. Salesforce believes that technology is better for everyone when it’s designed for, and with everyone, and that harnessing the power of difference is ultimately the way to unlock the full power of human potential. This film was created as a call to join the mission. During our 2021 Paralympic Salesforce Team USA sponsorship, we shared this vision, and invitation. We cast a wide net of beautiful humans – Salesforce employees, friends and partners – and assembled a diverse women-led film crew. (Female Director, DP, AC, AD, and Gaffer!) The production itself, executed during the resurgence of the Delta variant, provided us the opportunity to walk our talk.
Creative team: Meghana Indurti, Jason Yee, Peggy Peralta

Behind the scenes
The crew

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  • Salesforce Ecopreneurs
  • Salesforce Climate Action
  • Salesforce Ethical & Inclusive Design
  • Salesforce + Accenture Sustainability Partnership
  • Salesforce Racial Equality & Justice
  • Move Fast Fix Things
  • Equality Ally
  • Salesforce MakeChange Series
  • Commonwealth Club
  • Salesforce Sustainability
  • Salesforce Equality
  • RED
  • Electronic Arts
  • Epic
  • Quickbooks
  • Zulily
  • One Touch
  • Halo Blow Dry Bar
  • Cord Blood Registry
  • Save The Waves
  • Jansport
  • Zounds
  • Department of Health
  • OneTouch Verio IQ
  • Levis.com
  • Levi’s Shorts
  • Pinkberry
  • Greenmoms
  • OneTouch Heroes
  • Levis
  • SAP Business Objects
  • Macy’s
  • Cirque de Soleil
  • Do One Thing
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