The Salesforce Equality campaign launched with a homepage takeover of Variety.com, coinciding with the gender equality explosion at the 2018 Academy Awards and the #metoo movement. Our series of digital and print ads clearly stated the Salesforce perspective on equality: We continue to strive to create a more equal world, and create #equalityforall. The campaign featured a diverse cast Salesforce employees, each active in equality initiatives within the company. We continued the momentum of the campaign into the Salesforce 2018 Equality Awards at the Masonic Auditorium in San Francisco. Creative team: Laurie Macabasco, Jessica Bognar, Katrina Leach.