Experience Design
Created an immersive (RED) experience and pop-up store on the Dreamforce campus to raise awareness of (RED) and their commitment to fight AIDS, highlighting stories of African mothers and children who are alive and healthy as a result. Project included design and development of retail store, custom branded merchandise, as well as a comprehensive event and social media awareness and fundraising campaign. Creative team: Luis Iglesias and Rebecca Brown. For more information on the partnership of Salesforce, (RED), and the Global Fund, watch the film.
