Website, Design System, Representation Matters Film
2020 was a pivotal year for racial justice, and Salesforce firmly stood with the Black community, establishing a Racial Equality and Justice Task Force. To convey the commitment to drive change, we assembled a diverse creative team to develop a design system, website and communications campaign.
The “We Are Here” film – developed for the third annual Representation Matters Event – highlighted racial representation in all aspects of the creative process, as the culmination of the film revealed the faces behind the camera that collaborated to make the film: A highly diverse in-house creative team. A Black co-director, a Latinx DP, a Black Assistant Director, a Latinx Music Composer.
Creative team: Donald Rusimbi, Shileen Lavalais, Meghana Indurti, Elle Cardenas, Katie Mitchell.