Salesforce brand film created launch at the 2020 WEF Annual Davos Conference, urging the global business community to rethink the model of business-as-usual and adopt a new perspective on capitalism – one reoriented around all stakeholders, rather than exclusively shareholders. As part of a multi-channel campaign, the film highlighted the Salesforce pledge to create a more equal and sustainable future for all. Also citing specific company commitments to initiatives such as the WEF 1t.org , and the UN Sustainable Development Goals. Creative team: Peter Henningsen, Ryan Lundy, Shirleen Lavalais, Nic Bucci.