Brand Campaign
Campaign to promote and foster allyship throughout the Salesforce community: employees, customers, partners, prospects, and the general public. Our creative approach focused on empathy, highlighting the common humanity we share, and characteristics that make us unique. We cast a select cross section of Salesforce employees who lead equality efforts within the company. The film’s prominent debut: Kicking off a 2019 Dreamforce session with Barack Obama and Marc Benioff. (Reports are that Mr. Obama really liked the film.) Creative team: Shirleen Lavalais, Peter Henningsen, Peggy Peralta, Nic Bucci and Peter Coffey.
